Monthly Archives: July 2012

Best Food Discovery. Ever.

Last weekend, The Boyfriend took me on a mini-roadtrip to Portland, Maine. I’ve been to plenty of places in Vacationland, but never Portland. It may have been the best day trip we’ve ever taken. We saw a store that sold glass pipes shaped as eclairs and donuts. We tried chocolate covered bacon (which was amazing, by the way), and did a tour/free tasting at the Shipyard Brewery. But the highlight of the day was eating lunch/dinner at a teeny restaurant called Duckfat.

The interior of Duckfat. We sat at this very bar.

It’s exactly what it sounds like. They use duck fat to make their french fries. And man, are they good. You can order a small or a large, and they come with your choice of 8 dipping sauces. We got truffled ketchup. I’m a sucker for anything with truffles. They also make poutine¬†with the fries, which sounded very temping, but we decided to save that for another day.

They also have this cool magnetic poetry board. A neat quirk.

They also have amazing paninis and salads. I got a BGT (bacon, goat cheese and tomato) and he, being the more adventurous of us, got the beef cheek panini special. He also got a beer (Shipyard, of course) and I got a soda. All of that for $30. And this isn’t a dive or anything. It’s actually a really nice space, with really cool people. And the food was awesome. Not a bad deal, if you ask me.

So if you’re ever in the area and want to try something new, I highly recommend this place. You won’t be sorry.

How To Get Fired. Fast.

First off, I want to say that my thoughts go out to the victims and their families in Aurora, Colorado. I don’t want to get too into it, but I did want to lead off with that.

Now, on to the subject of this post. This has been a topic that has made many a social media professional want to crawl under their desk the past couple of days (as well as beat me to writing blog posts on it). A company called Celeb Boutique (@celebboutique) made a huge mistake. One that they most likely will have associated with them forever.

On Friday afternoon, their social media person hopped on Twitter and saw that the hashtag #Aurora was trending. Hmm, they said. That must be about us! So they went ahead and posted this little gem:

Well, all hell broke loose. People went nuts, all over Twitter and their Facebook account. Who knows how many followers they lost. (One blog I read said it was about 5k in an hour, but I don’t know how accurate that is.) Plus, they made no response for over an hour and a half. When they finally realized that they effed up, they tweeted this haphazard apology:

Seriously? Let’s look at the problems with this.

First, their PR is not US based. Well, CNN is international news. The BBC was reporting this. Many other international news stations exist. No shortage of sources for this information. A little reading outside of the fashion blogs in their feed would have done them good.

Second, their social media team was “unaware” (capitalized for emphasis) of the situation and thought it was another trending topic. Well, here’s a thought. CLICK ON THE HASHTAG TO SEE WHAT IT’S ABOUT (also capitalized for emphasis). Takes two seconds. This is social media 101, kids. If that was me, I would have been fired AND disowned by my manager. It’s common sense, really.

Third, and this is personal opinion, they’re just idiots. Anyone who has a social media team who doesn’t use due diligence before they post something is not a social media team. They’re a bunch of people who use a twitter account to try and sell their stuff. And now those people have seriously damaged the brand.

Good luck to them, getting their following back. I hope they’re working on disaster recovery. They’re going to need it.

Follow me on Twitter. I read hashtags before I use them: @marymallard

You’re Killin’ Me, Smalls!

And by smalls, I mean the MBTA.

Ah, the MBTA (Massachusetts Bay Transportation Authority for you out of towners). My local readers will know what I’m talking about. An often infuriating yet essential necessity to living in Boston and the surrounding neighborhoods. Recently, the MBTA rolled out a fare hike which has almost all of the people who utilize the different branches of public transportation up in arms. And I’m one of them. My arms are up.

The main issue most people have with the fare hike is that it is HUGE. For instance, a one way ticket on the commuter rail (my daily mode of transportation) was 5.25 prior to July 1. Now, it’s 9.50. WHAT?! That’s a really intense increase.

Don’t get me wrong, I understand businesses need to make money. And the MBTA is a business. A very poorly run business. But they could have handled this a lot better. They could have increased fares incrementally every year, instead of making one gigantic hike. Then people wouldn’t be so pissed off.

Another thing that really makes me angry is that they think that their customers are idiots. Let me refer to the photo below (please excuse the instagram filter – I’m obsessed):

On the top is a 12-ride commuter rail ticket, which is what I used to get before July 1. It cost me $63.00, which is a lot to me, but fairly cheap in comparison to driving and paying for parking every day. One the bottom is my new ticket, that I got yesterday. What’s wrong with this picture? Oh, right. The new ticket only has 10 rides. And it’s $5.50 more. What’s the big deal, you ask? The big deal is they think I’m stupid.

I tweeted the MBTA GM (@mbtaGM) to ask why they took the two rides off the ticket. I got this scripted response: “It is part of a package of changes that are meant to reduce the risk of fraud.” Oh, okay. Because if I was a fraudster who wanted to dodge fares, or make money off of selling fake tickets, taking off two rides is REALLY going to throw a wrench in my plan. Curses!

Here is what I think the real reason is that they’re just too wimpy to admit (did I mention they think we’re stupid?). If you calculate what a 12 ride ticket would be under the new rate hike, which of course I did, the total would come to $81. Fine, I expected a huge increase. Let me be pissed off for a while, which I was when I first heard about the increase, then I’ll just bite the bullet and buy it and forget about it. But noooo. To make it look better on them, they made the price of the ticket only go up $5.50 by giving only 10 rides, therefore making the increase less noticeable. Or so they think.

To add insult to injury, service has been awful lately. If you search the hashtag #mbta on Twitter you’ll find a slew of complaints about the Orange and Green lines in particular being messed up. My train was even delayed today. Which, after being at work for 9.5 hours, really gets on your nerves.

Well, that’s enough of my ranting for now. I’d encourage you to Tweet the MBTA incessantly, but that would be childish and not get anything done. But, I wouldn’t mind if you DID do it.

Or you can just follow me on Twitter: @marymallard

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